What distinguishes a business that flourishes and thrives from one which struggles and strives? And when I say “business” you can also read “individual.”
Two of the key things business clients are looking for coaching for when it comes to growing a business is to gain more customers and make more profit. If business was a bucket that had cash falling into it they want either bigger denominations or a quicker flow. What they want is more effective marketing, better sales and better margins. It seems the normal starting conversation for most people especially solo-preneurs and those with a sub million turnover.
Normal doesn’t mean it’s the right place to start. What if you looked at your bucket and it had holes in it and was leaking money because of poor management, marketing, pricing or procedures? Simply focusing on more customers would mean a leak could become a gush.
One of the key differences which distinguishes a business which flourishes and thrives from one which struggles and strives and is the difference that makes the difference is willingness. Willingness to change and evolve, to be flexible.
Flexibility requires the individual, organization to regularly take a step back and review where they are now what’s working, what’s not working and make course adjustments.
I always get a new client to slow down, to stop and take a step back from their business and get a new perspective or three. Being able to look at your business with a fresh pair of eyes enables you to see things that you may have missed because of familiarity, routine and simply because it’s the way its always been.
Imagine looking at your business from the eyes and perspective of an investor – what would they want see in order for them to say “yes I’m all in here’s my money – use it well and I look forwards to seeing a healthy return at some time in the future”. What would they want to see that works well and what would they see that would have them holding onto their money.
Imagine looking at your business with all your experience but if you were staring off afresh – it was a new start up. What would you do the same and what would you do differently.
Keep taking the next right step and you will get the results you desire; and always remember to enjoy the process no matter where you are.